Success Stories - Zipit Wireless

How Zipit Wireless Transformed Their Digital Marketing with Boundify

Discover how Zipit Wireless, a global MVNO and subscription billing platform provider, built a scalable, data-driven digital marketing engine in partnership with Boundify.

About Zipit Wireless

Zipit serves IoT solution providers and device manufacturers with three core offerings:
• Global data services as an authorized reseller of Tier 1 cellular carriers
• A unified platform to manage SIMs, data plans, and devices
• Subscription billing capabilities to enable recurring revenue models

With a strong focus on data and operational efficiency, Zipit wanted to expand its reach through digital advertising and improve visibility across its marketing and sales funnels.

The Challenge

Zipit was looking to:
• Optimize digital ad campaigns on Google Ads and LinkedIn
• Select and implement the right CRM platform
• Gain insight into online asset performance and lead quality

The Solution with Boundify

After connecting at a local networking event, Boundify proposed a test-and-learn approach using paid media campaigns and implemented HubSpot’s Marketing and Sales Hubs to:
• Track and qualify leads from digital ads
• Align sales and marketing through a shared CRM
• Automate sales workflows and reporting
• Migrate and optimize landing pages and web content

The Results

• A sustainable lead engine that has grown year over year
• Full visibility from lead to customer across the GTM team
• Transitioned from word-of-mouth growth to robust digital acquisition
• Expanded to four HubSpot products across teams
• Built a single source of truth for sales and marketing collaboration

Watch the full story to hear how Zipit and Boundify have built a six-year partnership grounded in growth, alignment, and long-term success.