How T-Mobile Hit $300B While AT&T & Verizon Drown in Debt

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T-Mobile is likely the most classic cell phone provider of the early 2000s as virtually everyone is familiar with their iconic ringtone. But, with the introduction of smartphones and stronger competition within the cellular market, T-Mobile got crushed and quickly fell towards irrevelenacy. In fact, things got so bad that they were basically going to get bailed out by AT&T in the early 2010s. But, suddenly their entire situation changed when they got a new CEO, John Legere. Instead of trying to hide the differences of T-Mobile, John decided to embrace them by making T-Mobile the uncarrier. For example, T-Mobile didn’t have a contract with Apple to offer their phones at reduced prices. So, T-Mobile simply offered iPhones at MSRP and embraced how they don’t have any strings attached or any hidden fees. Given that much of the population was fed up with the antics of AT&T and Verizon, many people gave T-Mobile a chance. Let’s just say T-Mobile used this olive branch to the absolute max. This video explains the rise, fall, and rise again of T-Mobile.

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Timestamps:
0:00 - The Ultimate Comeback
0:42 - Beset On All Fronts
6:06 - The Comeback King
15:08 - Victory Lap

Resources:
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