Find your niche with this easy 3 step process | for creatives selling products

Every business guru tells us to niche, and they're not wrong. In this video, I'm sharing my 3 step framework on how to define your niche. I use my own art as an example and give another off the cuff greeting card example. I will also show you how you can validate if the niche you came up with has some legs.

This exercise is straightforward and easy to follow,, but it will also get you thinking, and that's a good thing. This guide is intended for creative makers who sell physical goods.

Niching is not a requirement, nor is it the end all be all solution to all your business challenges, but it's really going to help you gain some clarity which will in turn help your business grow.

Here is how this video is organized:
00:00 Short intro - niching for artists
00:45 Should you niche?
01:23 3 Step Framework for defining your niche
01:44 Step 1: Medium, style
02:13 Step 2: Subject matter
03:21 Step 3: Who & How
04:11 Example of using this framework to find a greeting card niche
05:25 You're not stuck with whatever niche you pick
07:20 Do market research to validate your niche
09:00 Want more on this topic?

You don't have to buy an online course to learn this because it's free in this short 9 minute video. :) However, if you do like what you hear, we'd love for you to subscribe to our channel, and share with your creative friends that may find this helpful.
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Cathy is a self taught watercolor artist and businesswoman based in Los Angeles, CA. Easy Sunday Club is a collection of Cathy's watercolor art, and baby/children's soft goods that showcase playful interpretations of subjects in her loose and expressive painting style. Prior to art, Cathy got an MBA and worked in corporate for over 10 years and Nam is an attorney. This channel is our way of giving back to the art community.
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Shop: http://www.easysundayclub.com
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A full list of tools and equipment we use for art and business is available at our website here: https://www.easysundayclub.com/pages/...
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Music: In French (Used w/ Artist Permission)
  / infrench