U2 on Why They Forced Their Album on Everybody (with MOPS commentary – 2014)

On 14 October 2014, U2's Bono was forced to issue an apology to the world's iTunes users for forcing them to download the (at the time) latest U2 album, Songs of Innocence. Here are Bono and the rest of U2 appearing on the Graham Norton Show on 22 October 2014 trying to explain how and why the world's biggest gifting fail happened – accompanied by our own Chief Curator's on-screen play-by-play textual commentary.

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