Email Marketing for Authors: Why Small Lists Sell More Books with Holly Darling

--Are you an author struggling to see results from your email list? In this episode of the Women Writing Podcast, host Lisa Kovala sits down with Holly Darling, owner of Holly Darling HQ and an expert in author email marketing and automation.

Holly breaks down the "big list myth," explaining why a smaller, highly engaged list often outperforms a massive one in terms of revenue. You’ll learn the technical side of email deliverability, including how to ensure your emails land in the inbox rather than the spam folder by utilizing "simple segmenting."

-Key topics covered in this episode:

-Segmenting for Success: How splitting your list into "warm" and "cold" segments can instantly boost your metrics.

-Data-Driven Decisions: Moving past vanity metrics like open rates to focus on reliable conversion data like click rates.

-Content Strategy: Practical tips for what to send your subscribers, including the genius "character point of view" email.

-Revenue Generation: Why email remains the most powerful tool for authors to build brand loyalty and sell more books compared to social media.

Whether you are a debut author or have a backlist of titles, Holly’s insights on marketing automation and subscriber psychology will help you spend less time on tech and more time on writing.

Holly Darling is the owner of Holly Darling HQ, a business that helps authors create and implement their email marketing strategies to sell more books and build their brand loyalty. She has worked with creative business owners for the past 13 years, helping them grow a business that is data-driven and automated, allowing them to spend more time on writing their books. She has appeared on multiple author-focused podcasts, delivered multiple workshops on email marketing and automation at over fifty conferences and appeared on Canadian news channels as a creative entrepreneurship expert. She is also a self-published contemporary romance author under the pen name Holly Mortimer.

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