Episode 197 - Secrets of Closing The Sale With Tom Ziglar

In today's marketplace, trust is the ultimate currency and most businesses are broke.

In this episode of The Magnetic Marketing Podcast, Dan Kennedy is joined by legendary sales trainer Steve Clark to dissect one of the most critical (and overlooked) pieces of the sales and marketing equation: trust. This isn't about vague rapport-building tactics or soft-sell fluff. It's about understanding the hidden psychological triggers that determine whether a customer sees you as a trusted advisor… or just another pushy salesperson.

As trust in media, institutions, and brands continues to crumble, how you position yourself and how quickly you build trust, is now the key to commanding higher prices, closing more deals, and staying out of the price-comparison gutter.

Inside this episode:
Why customers no longer trust what they used to—and what that means for you
The real reason people hesitate, ghost, or stall (it’s not about your product)
How to bypass “salesperson” red flags and position yourself as a trusted authority
The Nine Gates of Customer Commitment and how to move prospects through them
How trust is built emotionally, not logically and how to leverage that insight

You’ll also learn how to present yourself in a way that prevents resistance before it starts, sidesteps skepticism, and creates instant credibility even in highly competitive or high-ticket markets.

If you're still relying on “features and benefits,” you're getting beat by trust-based marketers who understand the game has changed. This episode shows you how to play at the highest level.

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