What I learned about Failure after 26 Years of Research at Harvard |Tom Eisenmann

Hello, I'm Yunjoo Shin, the producer at EO.
Today, our topic is the often-overlooked aspect of startups: failures.

While we frequently hear about the success stories of startups, the world of business is also filled with untold stories of failure. In fact, statistics suggest that more than two-thirds of startup ventures ultimately meet with failure. This means that, statistically speaking, your own startup is at risk of encountering setbacks as well.

Tom Eisenmann is a professor of Entrepreneurship at Harvard Business School, who is often referred to as "the Professor of Failure”. Tom has dedicated the past decade to researching the common patterns that lead to startup failures, as well as how these pitfalls can be avoided. His findings are encapsulated in his book, "Why Startups Fail," which offers a comprehensive insight into the world of startup failures.

Let's explore how Tom emphasizes the importance of learning from these failures.

02:00 Good Failure vs Bad Failure
02:45 Early Startups Failure Pattern
08:34 Learning from Failures
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EO stands for Entrepreneurship & Opportunities. We're looking for more inspiring stories of entrepreneurs all over the world, so don't hesitate to contact us! :)

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Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.

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