24 Years in the Making: Providend’s Evolution as Singapore’s Fee-Only Pioneer

On 11 September 2001, Providend was founded as Singapore’s first fee-only wealth advisory firm. From the very beginning, our purpose has been clear: to provide transparent, conflict-free advice that places clients’ interests above all else. For over two decades, we have had the privilege of journeying with affluent families, guiding them towards clarity, a peace of mind, and towards their Ikigai goals.

This year, as we celebrate our 24th birthday, we not only look back on our legacy but also forward to our future. In this video, our founders and second-generation leaders (G2) share a light-hearted moment opening Pokémon cards, each card creatively reflecting their unique strengths and abilities. It reflects that beyond the seriousness of our work, we are guided by authenticity, individuality, and a spirit of camaraderie.

To our clients, partners, and colleagues, thank you for being part of our story. We look ahead with the same commitment that began 24 years ago: to be a light in the financial world for generations to come.
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