How this UGLY Doll "Labubu" made $1.6 Billion (Pop Mart’s HYPE Marketing Breakdown)

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How did the so-called ugly doll Labubu turn into a global craze worth $1.6 billion? In this video, I’m breaking down the full Pop Mart Labubu story and showing you how Labubu made $1.6 billion with one of the smartest hype strategies in recent history.

We’ll dive into the Labubu marketing machine and the bigger picture of Pop Mart marketing that created insane Labubu hype and fueled the unstoppable Pop Mart hype. This is a complete Labubu breakdown and Pop Mart breakdown—from product design to community building.

I’ll explain the secret behind the Labubu success and Pop Mart success, including why fans went crazy for the Labubu figure and Pop Mart figure lines.

We’ll talk about the blind box Labubu and blind box Pop Mart model that turned toys into addictive collectibles, creating a booming Labubu collectable and Pop Mart collectable market.

You’ll also see a Labubu review, Pop Mart review, and even some Labubu unboxing and Pop Mart unboxing highlights. Plus, we’ll touch on Labubu price, Pop Mart price, Labubu value, and Pop Mart value to show why these collectibles hold such insane demand.

Whether you’re curious about the rise in Labubu popularity or the unstoppable Pop Mart popularity, this video covers the full Labubu trend and Pop Mart trend—and why the world just can’t get enough of them.

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(How this UGLY Doll "Labubu" made $1.6 Billion (Pop Mart’s HYPE Marketing Breakdown))