Should Big Brands Return to Second Life & Should They be Regulated?

Should they be regulated if they ever come back to modern day Second Life with its much more modern infrastructure?

I hypothesized that if big brands return to Second Life and start selling their products for a very low price because they can afford to do so, and just use Second Life as a marketing platform for their physical-world products, then Linden Lab would have to regulate things to make sure it doesn't end up de-valuating things and making people spend less, negatively impacting the Second Life economy.

I invited my friend Nodoka who I know is an avid shopper of things in Second Life to see what she thinks.

In the end me and Nodoka seem to agree on putting regulations in the case of big brands returning to Second Life and start selling their products for very low prices, whereas we disagree about who the regulations should apply to and whether or not big brands would return to Second Life if it became much more mainstream again.