What Is the 2025 Lincoln Aviator Black Label?

The 2025 Lincoln Aviator is a luxurious three-row SUV that has been refreshed with new interior displays and slimmed-down powertrain options. While the base trim starts at a reasonable $60,000, the top-of-the-line Black Label trim we tested comes loaded with premium features at an eye-watering $97,000 price tag. See if the Aviator Black Label's high-end amenities — from 30-way adjustable seats and a Revel Ultima audio system to owner benefits — are worth the steep cost. Watch our full video above to see how this Lincoln SUV stacks up against the competition and whether the Black Label trim level delivers enough value to justify its lofty price.

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Chapters:
0:00 Intro
0:36 What is the Black Label?
3:43 What’s new for 2025, screens and technology
6:06 Front-seat comfort
7:12 Second-row comfort
7:47 Third-row comfort
8:56 Is the Aviator comfortable to drive?
10:03 Versus the Genesis GV80
10:50 Is the Aviator Black Label worth it?

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