How To Get More Personal Training Clients at a Big Box Gym [5 Tips For NEW Trainers]

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If you work at a big box gym and you want to get more personal training clients, then this video is for you.

I am actually a personal trainer!

I know, it's strange that a real personal trainer who does 1-on-1 personal training would be giving advice online. I apologize that I am not just an online marketer who's here to say how easy it is to make millions and do online training and live at the beach.

Only watch this video if you want real advice from a personal trainer with 12 years of experience who actually did and still does the things he says in the video.

00:00 Intro

01:24 Do You Know How to Train Clients?

This is an honest question to ask if you're a brand new personal trainer working in a commercial gym. Most new personal trainers have only ever trained themselves.

If you’re a new personal trainer with little experience training clients, the best thing you can do is hire a personal trainer and do a block of sessions with them.

Hire a more experienced (and more expensive) trainer who would do some sort of fitness testing and structural assessment where they’d look at movement quality and mechanics on basic lifts (squat, deadlift, bench press, chin up, and overhead press).

Expect that this is an investment and that you should pay this person what they’re worth. Don’t expect any deals or handouts. This is business.

You can also do some workouts with your fitness manager and have them train you how they would expect you to train clients.

The best investment I ever made was hiring my own personal trainer at the beginning of my career.

04:13 Systemize a Few Basic, Full-Body Workouts.

Systemize 1-2 workouts that are basic. Think “if this person never saw me again and only ever did this workout (with progressive overload of course) would it actually be effective in building muscle and burning fat?

Being prepared is the best way to show a potential client that you’re a professional personal trainer and not just a hobbyist.

**If you haven't watched my video on the "5 Quadrants System" you need to go watch it right now...

WATCH: How to Train New Clients and Get Results -    • How to Train New Personal Training Clients...  

06:13 Train the Gatekeepers at the Gym

Gatekeepers are the first point of interaction with members at your gym (front desk staff, sales staff, management, HR, etc.).

Offer them each 1-2 sessions to show your training style and why you'd be a good fit for a particular type of personal training client.

Ask them to leave you a review on any social media platforms you have or to post on their socials about the awesome workout you gave them. This is a great way to be seen in the gym training actual bodies and it will make you stand out above the rest of the personal trainers at the gym.

08:53 Hit the Phone and Offer Free PT Session & Assessment

Most big box/commercial gyms include some sort of personal health profile/free personal training session with a new membership. There is usually a book of leads of people who signed up and turned down an intro package for personal training - and guess what - most trainers hate these leads and NEVER call them.

MADNESS!

Ask yourself this question: how can you expect people to know that they need a personal trainer when they’ve never worked with one before or had a consultation?

These are not poor leads. They’re just uninformed leads.

Call them.
Text them.
And write them an email.
If you call and they don’t answer, leave a voicemail.

Book up your schedule with these free sessions and give them killer workouts. Upsell them to an intro personal training package at the end.

18:52 How to Prospect the Gym Floor

In my first month working as a personal trainer in Vancouver, I sold over $12,000 in personal training packages ENTIRELY from prospecting the gym floor.

Start opening up conversations with new people. Help them out. Be cool. Hang out by the lat pulldown/cable rows or where people deadlift. No one does those exercises correctly.

Use This Line: "Hey - would you mind if I gave you a quick tip on your ___"?

Offer a free training session. Carry cards and cell phone. Get their number and text them the appointment date.

Run the same system as the intro sessions. Sit down with the prospect after the session.

Ask buying questions such as "what did you like best about what we did today"?

Have a pitch ready to go and offer them a pack of sessions.

24:43 How to Set Up a Proper Schedule

The main thing is this: the more conversations you have, the more intro session you’ll do. And that’s the only thing that matters. Free intro sessions, and then sell.

Don’t try to find reasons to do anything other than this.

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