The Future of Web Design in 2026

In this conversation, Symon Oliver and Marcello Gortana discuss their predictions for web and product design trends in 2026. They explore the rise of single user apps, the increasing importance of compliance in design, the potential for dynamic web pages created by AI, and the concept of websites as living systems. They also touch on the evolving nature of customer journeys and the integration of sales tech stacks with websites, emphasizing the need for a holistic approach to digital experiences.

Takeaways
• The trend of single user apps will continue to grow.
• Compliance will increasingly involve product and design teams.
• Dynamic web pages may become a reality this year.
• Websites should be treated as living systems, not static products.
• Customer journeys are becoming more complex and non-linear.
• Sales tech stack integration with websites is essential for success.
• AI will play a significant role in web design and functionality.
• Accessibility compliance will become a standard expectation.
• The importance of design systems will increase as technology evolves.
• Understanding customer data and behavior is crucial for effective marketing.

Chapters
• 00:00 Welcome Back and Personal Updates
• 01:53 Predictions for 2026: Trends in Web and Product Design
• 05:38 The Rise of Compliance in Design
• 09:38 Dynamic Web Pages and AI Integration
• 13:18 Websites as Living Systems
• 19:13 Customer Journeys: A Non-Linear Approach
• 24:59 Sales Tech Stack Integration with Websites