Culture Eats Competition for Breakfast | Bryan Adams | TEDxRandburg

In this powerful talk, Bryan Adams, world-renowned expert in employer branding and CEO & Founder of HappyDance Careers Websites, explores how a strong organizational culture drives unparalleled success. Discover why culture is the ultimate competitive advantage and how aligning your employer brand with strategic initiatives can transform company performance and attract top talent. Bryan breaks down actionable insights on using employer branding to shape corporate culture, improve employee engagement, and align values with strategic goals. Whether you’re an HR leader, CEO, or someone curious about enhancing workplace culture, this talk offers fresh, impactful perspectives. Chapters: 0:00 Introduction 2:21 The Role of Culture in Business Success 5:36 Defining Employer Branding and Its Impact on Culture 9:51 Real-World Examples of Culture-Driven Strategy 13:26 Building a Strong Employer Brand 17:06 Practical Steps for Leaders to Foster Culture Bryan is the CEO and founder of HappyDance, the leading careers website platform. Supporting over 100 global brands, HappyDance offers a seamless candidate experience and easy employer brand management. Inspired by stress-free technology, HappyDance showcases career opportunities compellingly. With 19 years in employer branding, Bryan is an author, podcaster, and speaker This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx