3 Leadership Lessons From a PE-Backed CEO Who Grew a Franchise 70%

Shirin Behzadi shares how she scaled a PE-backed home‑services franchisor into outsized growth and a successful exit.
Practical, repeatable management moves—listening tours, pricing discipline, platform rebuilds, and crisis pivots—that investors can evaluate.
Her immigrant, adversity-driven path and the mindset that shaped long-term leadership.
The "listening tour" and frontline feedback loop that revealed operational blind spots and improved unit economics.
A platform overhaul (marketing, operations, tech, onboarding) that produced ~70% growth over four years vs. industry 6–9%.
Crisis playbook in the Great Recession: direct-response marketing, smaller product mix, supplier renegotiation, and disciplined pricing.
Investor takeaways and due-diligence pointers: unit economics, CAC vs. LTV, franchisee adoption, governance, and CEO decision-making.
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