Brand Identity Design Process: Logos, Patterns & Mockups

Design is never just decoration. It’s identity. It’s intention. It’s a reflection of how we want the world to see us and how we hope to see ourselves.

In this video, I take you behind the curtain of my brand identity design process from logo design to the tactile beauty of real-world mockups. I share the visual language I built through shape, typography, and pattern, and how every element became a deliberate expression of the brand’s voice.

You’ll see how I approached,

Crafting a logo that holds meaning

Designing patterns that feel like rhythm and memory

Applying the identity through mockups that bring the brand into the real world

More than a tutorial, this is a glimpse into the thought process, the decisions, the doubts, the quiet moments where something clicks.

If you’re a designer who believes branding is more than aesthetics, that it’s storytelling, connection, and soul, this video is for you.

The tools i used,

Adobe Illustrator, Photoshop, and a whole lot of thinking.

Disclaimer: I don't own the copyright for the sound used.