How CBum Built A $12M Empire From Bodybuilding Shows To An $880M Supplement Deal

Chris Bumstead — “CBum” — didn’t just dominate Classic Physique. He turned his success on stage into a $12 million personal empire and one of the biggest supplement deals in fitness history — valued at over $880 million.

In this video, we break down exactly how CBum built his empire, from early bodybuilding struggles to Olympia fame, brand-building, disciplined content creation, smart partnerships, and the strategic move that made Raw Nutrition explode into one of the fastest-growing supplement brands in the world.

You’ll see how he leveraged authenticity, storytelling, business instincts, and an unmatched work ethic to become not just a champion… but a global brand. If you’re into fitness, entrepreneurship, or the blueprint of how influencers turn fame into fortune, this story will inspire you.


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