Music Videos: Why?

I've been thinking about what makes a great video following comments regarding Rock And Roll Party Cowboy by The Darkness (or our "AI slop" as some described it). I was also advised to watch OK Go's latest for an example of true creativity. So I did. It made me ask; what is the purpose of music videos now?

To watch OK Go's Love in its entirety:    • OK Go - Love (Official Video)  

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#reaction #musicreview #okgo