Google’s War on Scaled AI Content: The Rise and Fall of AInvest

E803: Google is pursuing AI-generated content hard in its recent Spam Update.

I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down.

We’ll cover:
How AInvest scaled AI content to dominate Google search
Why the August Spam Update may have triggered their downfall
The risks of mass AI content and Google’s scaled content abuse policy
Key lessons SEOs can take from AInvest’s rise and fall

If you’re in SEO or digital marketing, this is THE cautionary tale of 2025: Google is making its stance on unchecked AI content clearer than ever.

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00:00 The Rise and Fall of AInvest
01:54 The Downfall: Google's Spam Update
03:43 The Secrets Behind AInvest's Success
08:56 Should You Use AI-Generated Content?
11:27 SEO Tips

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#scaledcontentabuse #blackhatseo #searchengineoptimization