GumGum's Mindset Upfronts - The Mindset Opportunity | GumGum UK | 2025

At GumGum UK's Second Mindset Upfronts event, we took a deep dive into the future of digital advertising. Pete Wallace, GumGum's General Manager, EMEA, kicked things off by addressing the evolving landscape and the growing importance of contextual targeting in driving real-world connections. Amy Humphrey, Managing Partner, EssenceMediacom, shared insights on how GumGum Contextual are shaping smarter, more effective campaigns. Stuart Lunn, Group Managing Director, KINESSO, showcased how GumGum Mindset Graph, powered by AI, is transforming the way brands connect with consumers by tapping into their mindsets, not just demographics. Together, they highlighted success stories, cutting-edge strategies, and the exciting potential of contextual advertising to unlock new opportunities in 2025.