TOTC2014 Seminar: Raising the Bar: Better Bar Management

This seminar was featured during Tales of the Cocktail®.

MOD: Adrian Biggs
PANELIST: Jennifer Contraveos, Ian McLaren, Sean Muldoon

Over the past decade and beyond, enormous attention and research has been undertaken in order to make better drinks whether old or new. But cocktails are just one element of a successful bar business. This groundbreaking series will show you how to manage your bar and lead your team like the best in the business. Drawing on best practices from the leading operators from around the globe, including many of the world’s most awarded venues, this multi part seminar will inspire you to build a strong business identity; create a powerful team culture that will carry your business forward; manage your business so that it manages itself and understand how to reinvent your team and your business to stay competitive in a challenging environment.

Attendees will learn: how to create a clear and distinct offering (no matter how many years you’ve been in business) how to recruit, train and retain the world’s best bartenders, how to build a cocktail program that satisfies both your barflies and bank manager, how to build your profile, reach an audience, and turn them into loyal guests; and when all appears to be going well, how to scale your business, replicate your success, and reinvent your business in a changing world.

Whether you are an owner, a manager, or just an aspiring titan of the bar business, never before have so many of the world’s top operators offered such insight into the successes (and the mistakes) that have made them so renowned. In this seminar, attendees will hear from the best in the business, both on stage and on screen. Using real world case studies, you’ll be equipped with the tools to make better sense of your business and your bar team, so that running your bar can be as much as fun as your friends think it is. Join us for an action packed day that will deliver real value to you and your bar.