Why you need to think bigger in eCom

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In this video, I show how we took a brand from ~$8–10K/day to $23K/day in four months—over $600K/month in added ad spend—by focusing on the only levers that create 100–1000% jumps: creatives and offers. The accounts doing $100K+ days aren’t debating structures—they’re shipping winning ads, repeatedly.

If you’re under ~$10K/day, stop burning cycles on micro “hacks.”

Master creative: message, hooks, angles, and iterations. One great ad can 5–10x your account; no media-buying tactic has ever done that.

I’ll walk you through the mindset, examples, and how to scale a single campaign past $20K/day when the creative is right.


0:00 Proof: $23K/day ad spend snapshot
0:22 Two ad accounts, two locations
0:44 From $8–10K/day → $23K/day in 4 months
1:06 $600K+/mo added profitably
1:38 Why this video: think way bigger
2:18 Stop chasing 5–20% tweaks
3:12 The math: small budgets, tiny gains = noise
4:06 The only levers that 10x: creatives + offers
4:56 Case study: turn winning organic into ads
5:35 One campaign scaling past $20K/day
6:10 $100K/day accounts win on creatives
6:50 Ignore landing-page rabbit holes (until later)
7:26 One ad = 5x spend, 2x ROAS (10x effect)
8:10 Why “media buying hacks” get views (not results)
9:05 Commit to creative testing when early fails happen
10:22 Don’t chase new tactics (ASC, structures)
11:18 Control what you can: make better ads
12:05 Spend time creating, not toggling
13:02 Reframe: skill up in creative, sustainably
14:06 Final mindset before Q4
15:17 CTA: programs, apply, and next steps