How Viory Made Ancient Haircare a $9M Trend

Blending Chinese heritage with global design, Viory turned a centuries-old Red Yao rice water formula into a premium beauty product — and a $9 million success story. Its artful packaging, shaped like Chinese mooncakes, instantly captures attention and connects tradition to modern luxury.

Dominating TikTok (400M+ views) and Instagram, Viory leveraged authentic storytelling and influencer power to stand out in the crowded haircare market. It’s a masterclass in transforming local culture into global demand.

At AIRSANG, we specialize in cross-border web design and brand storytelling — helping brands like Viory shine worldwide.
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