Interview w Stevie archer, regional cheif creative office m & c Saatchi at Cannes
Автор: Dylan Conroy
Загружено: 2025-07-11
Просмотров: 11
great to sit down with @StevieArcher the regional Cheif Creative Officer for @M+CSaatchiNorthAmerica at @cannes_lions International Festival of Creativity this year. We discussed:
Brands as a Mosaic vs. a monolith. In the race to personalization, how can you mean something when you mean something to everyone?
Taglines are being replaced by organizing principles or north stars.
Whats the difference between brand behavior and a brand campaign?
What can we learn from when AI fails?
What are the talent concerns when ai is replacing entry level tasks and even entry level jobs?
Are we living in a post purpose marketing landscape?
This and so much more! Thanks to my client @LOSTiN for sending me. This video was made with @lucihub
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