The Real Timeline Behind a 13-Year Exit – Vinicius Roveda (Conta Azul) | Founder Liquidity in Brazil
Автор: Endeavor Brasil
Загружено: 2025-11-14
Просмотров: 342
This video is part of Founder Liquidity in Brazil, Endeavor’s new project on how entrepreneurs can create control and optionality over their journeys to liquidity, covering IPOs, M&As, and secondary transactions.
In this conversation, Vinicius Roveda breaks down the 13-year journey that led to one of the largest SaaS transactions in Brazil. He explains why Conta Azul was built to perpetuate, not to sell — and why that long-term mindset was essential in navigating market cycles, investor expectations, and the eventual partnership with Visma.
Vini shares how governance, culture, and product excellence created the conditions for liquidity, how secondary events can bring founders the clarity needed to keep scaling, and why proactively discussing liquidity with investors and cofounders is a duty, not a distraction.
👉 Read the full Founder Liquidity in Brazil study here: http://endeavor.org.br/founder-liquid...
A special thank you to our sponsors for making this project possible: Google Cloud, Peers, Prosus.
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