10 moves that lead to transformational gifts: Research & real-world practice w/ Dr. Russell James
Автор: FreeWill
Загружено: 2026-01-13
Просмотров: 858
Big gifts are different. The messaging, structures, and psychology change when we move from pocket-change decisions to major life-investment gifts.
This brand-new webinar, hosted by Dr. Russell James, teaches the 10 key practices that consistently lead to transformational gifts, backed by neuroscience, behavioral evidence, and real-world results.
From finding the right audience to helping deliver donor joy, this fast-moving session covers the most important steps fundraisers can take to shift donors’ giving from cash to non-cash assets.
In this webinar, we covered:
How to surface meaningful projects that inspire large-scale generosity
Ways to help donors see their financial abundance
How to build supportive peer communities
Strategies for designing gifts that create enduring impact and a richer life experience
About our guest speaker:
Dr. Russell James, Ph.D., J.D., CFP, is the Professor of Charitable Financial Planning at Texas Tech University. Dr. James is widely regarded as the most important and influential academic researcher in major and planned giving, with his publications appearing in more than 40 academic journals.
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