The Lost Potential Of Lilly Singh - A Late Night Legacy | TRO

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The Right Opinion: The Lost Potential Of Lilly Singh - A Late Night Legacy | TRO

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0:00:00 - Intro
0:08:27 - Origins
0:14:14 - Global
0:20:07 - Talk Show
0:26:13 - A Little Late
0:32:44 - Viral
0:39:18 - Negativity
0:48:48 - Renewal
0:55:46 - Season 2
1:02:53 - Cancellation
1:09:35 - Too Little, Too Late
1:15:58 - First Impressions
1:22:29 - A Little Taste
1:30:27 - Outro

YouTubers… Although there are certainly a lot of them to choose from, many would at least say the largest creators on the platform are comparable to the everyday Hollywood celebrity.

This seems increasingly accurate as the platform continues to manifest and evolve larger and larger channels, headed by figures who have become identifiable to even those without a passing interest in the video-hosting website. YouTube isn’t like mainstream media though, many figureheads are not handpicked, and many have much more centralised control of their content and their vision than certain personages who may be subject to studios and investors. For many, this is what makes YouTube such a good platform to launch one’s career, as success is almost exclusively decided by the audience who watch it. However, on the other hand, YouTube is still a very small tranche of media as a whole, and many who achieve the treasured status of mega-influencer often begin to look beyond the realms of the platform to further their career. In many ways this should be a recipe for success, the personal relationship that many creators produce with their channel often gives them a fanbase much more dedicated than that of the average celebutante. They’ve already crafted a multimillion subscriber channel from a very limited set of resources, imagine what they could do with the sort of financial backing that many of these large corporations can provide. Think of all the wondrous creations that could be brought into being…

It’s strange really, because in spite of the numerous attempts to bring popular YouTubers into the mainstream sphere, a proportionally low number have actually succeeded. There are a few large musicians and comedians who had their start on the video sharing platform, which makes sense in a way as they’re also occupations which can command an exceptionally dedicated fanbase, but besides this many creators trying to spread their wings have been met with limited prosperity outside of their comfort zone. Why is this often the case?