From Pocket Listings to 20+ Deals a Year — Adrian Pedraza’s Real Estate Playbook

Join us on the Market Movers podcast as we sit down with Adrian Pedraza, founder of California Homebuyer, a licensed real estate broker running a direct-to-seller wholesale operation focused on distressed residential properties across Southern California.

Adrian explains why he leads with assignments (sell the contract, don’t swing the hammer), flips only when the numbers are perfect, and why probate is his highest-leverage niche. He breaks down how he blends pocket-listing relationships, direct mail with QR codes, and cold calling with an evergreen SEO site that still brings 1–2 inbound deals a month, plus the six-to-eight-month probate pipeline, empathy-first conversations with heirs, and how he uses AI to sanity-check comps and offers in a competitive market.

Key Highlights of Our Discussion:
★ Wholesale vs flipping in 2025—what a clean assignment looks like and when he’ll take a project vertical
★ Why probate leads are high-intent, how to work the 6–8 month timeline, and stay human with grieving families
★ The stack: pocket listings, direct mail, cold calls, and an SEO site that quietly drives 20% of his deals
★ Trust and pricing—when he tells sellers to list with an agent and how AI helps him pressure-test offers

Don’t miss this field-tested playbook for finding off-market deals and winning probate in SoCal.

#RealEstate #Wholesale #Probate #SEO #DirectMail

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