Meet The Man That Invented Huel - James Collier

James Collier,* registered nutritionist, former NHS dietitian, and co-founder of Huel, joins us to share how he built one of the world’s fastest-growing food brands.

Since 2015, Huel has sold over *400 million meals in 80+ countries, starting with a simple powdered product and expanding into bars, ready-to-drink meals, and hot food. In this episode, we dive into the business journey, the future of sustainable eating, and James’s new book Well Fed (coming January 2025).

*🔍 In This Episode:
Founding Huel: Turning an idea into a global brand
Nutrition & sustainability: Plant-based diets, fiber & mindful eating
Balancing business with health, weightlifting & mindset
Well Fed preview: Eat better, live better, help the planet

📚 About James Collier Co-founder of *Huel, registered nutritionist, and author of Well Fed. James brings a unique blend of clinical nutrition, entrepreneurship, and forward-thinking food sustainability.
🌍 Explore Huel: https://huel.com/

📖 Well Fed (out Jan 2025): Search “Well Fed by James Collier” at your favorite bookstore.
🎧 About the Podcast*_We Have A Meeting_ is hosted by *Jack Frimston and Zac Thompson, who interview entrepreneurs and experts to uncover powerful lessons in sales, mindset, and marketing.

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*🗣 Join the Conversation:*What did you think of James’s approach to nutrition and business? Drop your thoughts in the comments below 👇

*🔖 Tags (for SEO):*James Collier Huel, Huel founder interview, Huel nutrition, Well Fed book, plant-based nutrition, sustainable diet, nutrition entrepreneur, startup podcast, nutrition tips, food sustainability, We Have A Meeting podcast