Where Does Digital Trust Fit into Board's Agenda with Bruno Soares in FIT4PRIVACY Podcast E146 S06

Ever wondered where digital trust fits in your company's strategy? We live in a world that's buzzing with AI, cybersecurity, and digital innovation. Everywhere you look, there's a new app, a smarter tool, or a faster system. But in the middle of all this tech hype, there's one thing we often overlook—trust.

And here’s the truth: Trust doesn’t come from technology alone. It’s built by people. It’s influenced by politics, shaped by culture, and grounded in a real-world context. Without that human side, all the innovations in the world won’t matter.

In this insightful conversation, Punit discusses with Bruno about the crucial influence of technology, economy, and other external factors on business strategies. They delve into how companies navigate different environments, the role of digital transformation, and the importance of maintaining a balanced ecosystem approach. Bruno emphasizes the need for a holistic view, incorporating political, social, and legal landscapes alongside technological advancements. Their discussion also highlights the modern shift towards collaboration and sharing information, moving away from traditional secretive business practices.

If you're a leader, strategist, privacy professional, or tech enthusiast trying to make sense of innovation, trust, and governance in today’s world—this conversation is a must-watch. Watch now to rethink how your business or career approaches trust in the digital age.

KEY CONVERSATIONS
00:02:02 What is the concept of digital trust? Was it trust enough?
00:04:40 Can we expect digital trust in an emerging world of new technology in 10-20 years?
00:09:15 Is the board convinced about the value of digital trust or are they still in compliance mode?
00:13:15 How do we sell this concept of digital trust on the boards?
00:18:51 Linking concept of trust, security and privacy to the broader agenda
00:25:58 What is it that you can sell them with and how can they reach out?

ABOUT GUEST
Bruno Horta Soares is a seasoned executive advisor, professor, and keynote speaker with over 20 years of experience in Governance, Digital Transformation, Risk Management, and Information Security. He is the founder of GOVaaS – Governance Advisors as-a-Service and has worked with organizations across Portugal, Angola, Brazil, and Mozambique to align governance and technology for sustainable business value.

Since 2015, Bruno has served as Leading Executive Senior Advisor at IDC Portugal, guiding C-level leaders in digital strategy, transformation, governance, and cybersecurity. He is also a professor at top Portuguese business schools, including NOVA SBE, Católica Lisbon, ISCTE, ISEG, and Porto Business School, teaching in Masters, MBA, and Executive programs on topics such as IT Governance, Cybersecurity, Digital Transformation, and AI for Leadership.

He holds a degree in Management and Computer Science (ISCTE), an executive program in Project Management (ISLA), and numerous professional certifications: PMP®, CISA®, CGEIT®, CRISC™, ITIL®, ISO/IEC 27001 LA, and COBIT® Trainer. As a LEGO® SERIOUS PLAY® Facilitator, he brings creativity into strategy and leadership development.

Bruno received the ISACA John Kuyers Award for Best Speaker in 2019 and is the founder and current President of the ISACA Lisbon Chapter. A frequent international speaker, he shares expertise on governance and digital innovation globally.

Outside his corporate and academic roles, Bruno co-founded Iniciativa Liberal, ran for Mayor of Lisbon in 2021, and is now leading a rural tourism venture in Alentejo, reflecting his broader commitment to sustainable and innovative growth.

ABOUT HOST
Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach professionals.

Punit is the author of books “Be Ready for GDPR' which was rated as the best GDPR Book, “AI & Privacy – How to Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts.

As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one’s value to have joy in life. He has developed the philosophy named ‘ABC for joy of life’ which passionately shares. Punit is based out of Belgium, the heart of Europe.

RESOURCES
Websites www.fit4privacy.com,www.punitbhatia.com,   / brunohsoares  , https://growskills.store/
Podcast https://www.fit4privacy.com/podcast
Blog https://www.fit4privacy.com/blog
YouTube    / fit4privacy