How to Build a Global Fashion Brand & Break Barriers: Ghazala Khan (Raaz Couture) | TRP Ep 5

In this powerful episode of The Ramsha Podcast (TRP), we sit down with Ghazala Khan, the visionary founder and lead designer of Raaz Couture. From her humble beginnings to becoming a powerhouse in the US fashion industry, Ghazala shares the unfiltered reality of building a legacy brand. 👗✨

Ghazala dives deep into how she is bridging the gap between South Asian heritage and the Western market, the challenges of navigating a patriarchal society, and the truth about influencer marketing in the post-COVID era. Whether you are an aspiring fashion entrepreneur, a business student, or someone looking for a dose of women’s empowerment, this episode is a masterclass in resilience and strategy.

Key Topics Covered in This Episode:

• 🔑How to build a fashion brand from scratch with no prior background.
• 🔑The secret to setting global trends through passion and market research.
• 🔑Empowering South Asian women to pursue their dreams in business.
• 🔑The reality of scaling a luxury brand in the US market.
• 🔑Why self-belief and timeless quality are more important than external validation.

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⏱️ Episode Timestamps

03:35 – From Humble Beginnings to Fashion Powerhouse: The Learning Never Ends

06:11 – The Secret to Setting Trends: Passion Over Hype

07:55 – Empowering South Asian Girls: Doing What You Love

10:27 – Challenging the Patriarchy through Fashion & Empowerment

13:08 – The Reality of Being a Fashion Designer: Maintenance vs. Expansion

16:02 – Bridging Heritage and the West: Bringing Indo-Pak Talent to the US

17:07 – Building a Legacy: It’s Not Just a Brand

18:55 – The Art of Personalization in Luxury Fashion

20:54 – Relationships vs. Product Quality: Building Client Trust

00:23:02 – The Truth About Influencer Marketing: The Good & The Bad

00:28:56 – A Roadmap for Aspiring Designers: Steps to Success

00:31:48 – Democratizing Luxury: Making Fashion Accessible to Everyone

00:36:40 – Design Meets Data: Using Market Research to Grow

00:38:03 – Quality Over Hype: Why Timeless Service Wins

00:39:58 – The Power of Self-Belief in the Market

00:41:20 – Stop Seeking Validation: Why Believing in Yourself is Key



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