The “Real Estate Tune Up” Strategy To Keep Business Even Through The Slow Season

Hey guys, if you want to have a fantastic phone call with everyone in your database coming into December and January—right at the end of the year and the beginning of the new year—this is what I call the “Real Estate Tune-Up.”

We take our cars in for a tune-up every few thousand miles. We need to do the same thing with our database. The way you do that is by being direct and asking one key question.

Here’s the question.

“Hey, this is Jim. How are you guys doing? I’ve been thinking about you. I’m talking to everyone I know as we head into the new year, just on the business side, and I wanted to ask: is there anything you have on the horizon, real estate-related, for 2026 that I can help you with?”

That’s it. You just put it out there.

“Do you have anything going on in 2026, real estate–related, that I can help you with?”

You’ll be shocked by how many people respond positively.

Remember, about 5%—one in 20 people you talk to out in the wild—have an interest in buying or selling. Now think about that within your own database.

And even if they don’t personally have something coming up, remember to tell them that you primarily work by word of mouth. That’s important to keep in mind.

Now that you have them on the phone, you can follow this up by fleshing out your database.

We all have a database in our CRM, and we’re probably missing something on almost every contact. We’re missing a home address, a social media handle, a correct email address—something.

So you say, “Hey, while I’ve got you on the phone, I’m sending out some Christmas cards, and I noticed I don’t have your home address. Would it be okay if I grabbed that? I’d love to send you a card.”

Or, “I’ve got a simple email newsletter I send out to friends, and I noticed I don’t have your email address. Would you be okay if I added you to that?”

Or, “I noticed we’re not connected on social media. Would you be okay if I connected with you on Facebook or Instagram?”

You can name the specific platform you’re missing, but the goal is to flesh out your database as much as possible.

This kind of real estate tune-up is great for them, and it’s great for you. You’re tuning up your database, and you’re also finding out whether they need a real estate tune-up of their own at any level.

If you want more ideas like this—simple, deployable strategies that can make a real difference in your bottom line—check out The Path Performance Coaching Platform: https://www.erealestatecoach2.com/age...

It’s only $1 for your first month, one of the most affordable coaching programs in the country. Take it for a test drive and see what you think.

Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

32 Years of Real Estate Sales, Management, and Coaching Experience
Top 1% REALTOR Himself (he has been in the trenches)
Opened his First Real Estate Company at 23
Grew his Real Estate Company to 17 Offices (largest in Oregon)
His Current Team Closed $1.4 Billion in Sales in One Year
He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/exp... to learn more.