Profitability consulting case interview: McDonalds meal deal (w/ BCG & Bain Consultants)

🎥 Here's a consulting case interview featuring an ex-BCG & Bain Consultants, focusing on a profitability case for McDonalds.

McDonald’s launched a $5 meal deal to boost sales in a stagnant U.S. fast-food market. The promotion gained traction, pushing competitors to roll out similar offers. Originally a short-term play, McDonald’s has now extended the deal into 2025—despite lower margins. Your firm has been hired to assess the trade-offs: Should McDonald’s continue prioritizing market share with this low-margin strategy, or pivot to a new approach?

Watch Tessa Peerless (ex-Bain Consultant) run Matthew Calvert (ex-BCG Consultant, Fuqua MBA) through this profitability consulting case interview.

🎬 Video Sections:
00:00 Start
00:03 About the case
01:02 Case question
02:08 Clarifying questions
05:16 Framework
10:15 Interviewer feedback
10:54 Chart analysis
16:19 Interviewer feedback
17:00 Quantitative
26:41 Interviewer feedback
27:31 Brainstorming
34:32 Interviewer feedback
35:23 Recommendation
37:06 Interviewer feedback
37:40 Conclusion

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📝 Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/full-cons...

➡️ Book a 1-on-1 coaching session with Tessa here: https://www.rocketblocks.me/coaches/t...

➡️ Book a 1-on-1 coaching session with Matthew here: https://www.rocketblocks.me/coaches/m...

🙇🏼 Read more about the meal deal decision here: https://www.usatoday.com/story/money/...

#consultinginterviews #Mcdonalds #profitability #mealdeal #pricing