How Should A Sommelier Approach The Customers - Ronan Sayburn MS

Check out the full interview here:    • Managing Wine At The Famous 67 Pall Mall: ...  

More than just selecting a wine, a sommelier needs to offer an experience. Underneath the veneer of choosing an attractive wine is the primary purpose of sommeliers, that is to help customers enjoy the experience of drinking wine. That's why they need to be good listeners, to be able to find out what someone's personal taste is and lead them through the wine list in such a way that they are comfortable going further into it.

Join Sid as he chats with Ronan Sayburn MS, Head of wine at 67 Pall Mall, as they discuss how a sommelier should approach customers and make sure they are having a memorable experience.

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