#13 – Moono Chungu: Is Tribalism Really Dying? | Where We Come From vs Where We’re Going!

In this episode, we sit down with Moono Chungu as she opens up about her journey, from experiencing bullying at a young age to finding confidence in her own identity. She reflects on growing up in the shadow of her high-achieving brother and how embracing her own strengths helped her move away from comparison and toward self-acceptance.

Moono shares how a pivotal suggestion from her school principal led her from aspiring accountant to journalism, kickstarting a career she began even before university. She walks us through her transition from journalism into marketing, debunking common misconceptions about the industry and explaining how strategy, data, and creativity—especially video content—drive real impact.

The conversation then shifts to her book, Routes, an anti-tribalism autobiographical work inspired by Zambia’s history, identity, and the rising divisions observed during election periods. Moono discusses why she wrote the book, the meaning behind its title, and how tribalism continues to shape society, while questioning whether younger generations are truly solving the problem.

We also dive into the process of writing and publishing a book, the business side of selling it, and how social media helped amplify its message. Moono closes by encouraging others to tell their stories, start where they are, and not let fear of criticism hold them back.

Beyond the Blueprint links:
https://podcasts.apple.com/zm/podcast...
https://open.spotify.com/show/4noMhpn...
  / beyondtheblueprint_podigsh=mw1qymqwmnjudzz...  

Moono links:
https://www.instagram.com/tv/CRN8-NCh...
https://thatzambiangirlblog.wordpress...
https://a.co/d/edoWeII

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