S1E2 | How Lick Built a Community on Social Media with Amie Caswell, Head of Social Media & Creators

In this episode of Ecommerce Marketing 101, we’re joined by Amie Caswell, the Head of Social Media & Creators at DTC paint brand Lick. Amie talks us through building a community-focused organic social presence, successfully launching on TikTok, and their recent collaboration with iconic brand Heinz.

In this episode you'll learn:
👉 How Lick’s social presence aligns with the company’s brand and ethos

👉 The importance of building a community-focused social presence (and where to start)

👉 How Lick turned their Director of Interior Design into an internal influencer who now features regularly in their content

👉 Amie’s tips for successfully launching your brand’s TikTok account

👉 How to create funny, entertaining content which aligns with your brand

👉 A behind-the-scenes look into Lick’s partnership with Heinz, and how the social team promoted it on social

You can list on:

Apple Podcasts: https://apple.co/41dqjXB
Spotify: https://spoti.fi/3GvEayX