How To Start SaaS Business From Scratch in 2025

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Here’s how I built a SaaS from 0 and how you can too.

This year, I challenged myself to help two amazing women launch their own SaaS. It made me reflect: Where do you actually start? Where did I start?

In this video, I walk you through the real, practical steps for launching a SaaS business in 2025, based on my journey building Ajelix, a data analytics platform now used by 250,000+ users.

Whether you're just starting out or trying to grow with no audience, no traffic, and no funding, this video is for you.
What you’ll learn:
How to find a problem worth solving (hint: start with pain, not product)
The biggest unfair advantages you’re probably overlooking
Why validation matters — and when it doesn’t
How we launched our MVP (with just 7 tools!)
What really happens after the launch — and why most founders give up too soon
The exact steps we used to get our first users (Reddit, Product Hunt, SEO, directories, and more)
How to build an audience before you have a product
Why your landing page can make or break your launch

No fluff. No theory. Just lessons learned from building a SaaS from scratch.

0:00 Intro
0:40 Find a Problem Worth Solving
1:46 Look for unfair advantages
2:51 Validate the market & solution
4:15 Building the MVP
5:33 Intro for part 2
6:01 Set yourself apart from others
6:43 Define your ideal user
8:00 Build audience
9:08 Collect user feedback
10:15 How to market without an audience
10:51 Nail your landing page
11:13 Launch on Product Hunt
11:48 Reddit
12:47 Get listed on free directories and listicles
13:16 Press release
13:51 Build a social media presence
15:26 More resources & outro

Drop a comment if you’re building something too, I’d love to hear about it!