10 Brand Strategy Workshop Questions [To Ace Your Session]

Ask these 10 brand strategy workshop questions to take control of your client meeting like a pro brand strategist.

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By the end of this video, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro brand strategist.

First, you’ll learn what a brand strategy workshop is and how professional brand strategists guide the business leadership team to develop the brand strategy collaboratively.

Then, you’ll discover how to run and brand strategy workshop using these questions as a framework and how each question opens up multiple questions to expand the conversation and the session.

Next, you’ll see how the target market takes centre stage and how to leadership team can develop affection for the people they want to connect with.

This collection of questions is not just another branding questionnaire; it is the foundation of the brand strategy workshop and if used effectively by the brand strategist, can provide a solid foundation for the brand strategy development.


0:00 10 Brand Strategy Workshop Questions [To Ace Your Session]
1:21 Question #1 - What is the story of how and why your business was started?
1:51 Question #2 - What will the brand look like in 5 to 10 years time?
2:16 Question #3 - As the brand grows, what should remain constant about what you do?
2:38 Question #4 - What reputation do you want your brand to build, in the way you go about your business?
2:59 Question #5 - Who is your ideal customer and what does their life look like?
3:41 Question #6 - What problems do you solve for your client, and how does that impact their lives?
4:37 Question #7 - Who is already solving their problems and how do they do it?
5:18 Question #8 - Why should your audience choose you over your competitors?
6:03 Question #9 - What do you want your audience to understand about your brand and how can you help them?
6:42 Question #10 - If your brand was human, how would it speak to your audience?

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