Multi Group Analysis MGA with SmartPLS

#smartpls
#Quantitativedataanalysis
#Structuralequationmodeling
#SEManalysis

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This video provides a detailed explanation on Multi-Group analysis in PLS. it shows when MGA can be used and why it is used in SmartPLS. MGA is used to detect the impact of a specific group of variable/s on the structural equation model. Groups may moderate the overall model results. MGA is different from moderation or mediation where only a specific relationship within SEM are influenced. The video shows an application using SmartPLS boostrapping and MGA functions. The results are reported showing how each group may impact the weights, original sample, etc.

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The video is split into the following chapters:
0:00 introduction to MGA
4:30 MGA calculation phases in SmartPLS
5:25 MGA Parametric and Welch-Saterthwait tests
6:10 PLS MGA simulations
7:07 Add Data groups
12:30 Phase 1 Bootstrapping calculations and interpretations
16:00 Reporting Bootstrapping results
19:55 Phase 2: MGA calculations and interpretations
22:00 Confirmation testing
23:02 Wrap up and conclusion
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