Fundamentalco Founder And CEO Jonny Bauer On How To Make A Company More Valuable

In this episode, Seth Matlins, managing director of the Forbes CMO Network, talks with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5’s Chief Strategy Officer and Blackstone’s Global Head of Brand Strategy and Transformation. Now, the founder and CEO of Fundamentalco, Jonny’s insights into the upstream role of brand in driving business strategy and not just downstream marketing outputs are well worth every CEO, CFO and Board considering.

Note:

In the episode, Jonny refers to one of the earliest pieces of work to come from then new agency, Droga5. The 2006 spot for streetwear brand ECKO is known as “Tagging Air Force One.” See it here:    • Marc Ecko Tags Air Force One  

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0:00 Introduction
4:02 What Led Jonny Bauer To Blackstone
10:26 Technology Innovation Within Marketing
19:52 New Marketing Strategies With AI
28:08 Thinking Through Marketing Data
36:08 Working With Clientele And Driving Business Strategy

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