How He Built a $14M Online Course Business Teaching Content Creation
Автор: Kajabi
Загружено: 2026-01-15
Просмотров: 671
Conar Fair built a $14 million online course business teaching content creation strategy. He started as an electrician on a dairy farm, failed at a clothing company, then walked off a job site with two friends in 2019.
They created viral campaigns for major brands. Then they discovered something: a five-minute TikTok got more views than their most expensive campaign. The formula they'd found was more valuable than the client work.
Now they teach 150,000 students how to build businesses around content strategy on Kajabi.
In this episode: how to price digital products for scale, why he chose courses over brand deals, and the repeatable formula behind every successful short-form video.
What he covers:
Why digital products beat brand deals
His full revenue breakdown
Why evergreen sales beat big launches for his business
Why the TikTok algorithm is best for beginners
The $250K campaign vs 5-minute TikTok comparison that changed everything
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