Okhai | Sustainable Employment for Artisans by Tata Chemicals | Stories of Change #2

The key to preserving traditional arts and handicrafts is to create sustainable employment for artisans. Through Okhai by Tata Chemicals, we have helped thousands of rural artisans in Okhamandal connect with pan-India customers through an online marketplace for crafts. This initiative not only brings Gujarat crafts, like patchwork and the distinctive mirror work embroidery, to a wider audience, but empowers female artisans to earn a dignified livelihood.
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