What Is SHORT-FORM Video?

💡 According to DigitalMarketer.com, 91% of marketers believe short-form video will be the most effective marketing tool of 2023 - but what exactly is it?

▶️ Check out our description in this video - and while you're at it, why not subscribe to our channel so you don't miss any of our weekly uploads?

🙏 And hey - if you're considering expanding your online video presence, but you're not sure how to get started - visit us at www.edify.marketing to learn how we help brands and subject matter experts strategize, produce, manage, and optimize their online video presence.

Are you curious about a few best practices for short-form video content?

🪝 Start your videos with a strong hook. If you don't catch your viewers' attention within the first second, they will keep scrolling.

⏱ Keep it brief. TikTok allows videos up to 10 minutes, while YouTube Shorts max out at 60 seconds - but keeping your message concise will result in higher engagement and longer average view duration.

✅ Post consistently. It takes time and effort to gain the trust of your audience. It helps if you follow a regular publishing rhythm so returning viewers know what to expect from your brand.

📱 Record your videos vertically. Most short-form video platforms are tailored around the vertical format, and filming this way ensures the most optimal viewing experience.

💬 Use captions. The majority of your views will commence via silent autoplay as consumers scroll their social media feeds - make sure they have a reason to turn on sound by captioning your videos.

📢 Promote across all of your platforms! Splintering is essential when scaling any marketing plan, and repurposing your short-form content across multiple social media platforms allows for maximum reach.

And finally...

📈 Pay attention to current trends. Marketing is constantly changing, and so is short-form video. If you don't stay on top of the latest trends when it comes to creating engagement, you can be sure your competition will.