S11 Ep19: Reinvent, Collaborate, Succeed: A CEO’s Winning Leadership Formula

AUDIO-ONLY VERSION
Guest: Susan Howe, CEO of Weber Shandwick

What does it take to lead a global organization through constant change? In this conversation, host Maureen Metcalf sits down with Susan Howe, CEO of Weber Shandwick, to explore the leadership strategies behind one of the world’s leading PR firms.

Howe offers practical strategies for executives navigating organizational transformation, AI-driven change, and the accelerating pace of business. Learn how leaders can engineer collaboration, sustain innovation, and remain grounded in uncertain times…and why reinvention must now be a way of life for leaders to maintain a competitive advantage.

Here's what Susan and Maureen cover:
• How to lead in a world reshaped by disruption;
• Why trust is earned through contribution, not messaging; and
• Practical ways to build an organizational culture that will adapt…and thrive!

Other episodes you'll enjoy:
- Forget Power: How to Lead in a World of Chaos & Complexity (https://www.podbean.com/eas/pb-kubey-...) with Michelle Harrison
How Great Leaders Are Made: Insights from The Economist’s “Boss Class” (https://www.podbean.com/eas/pb-janmk-...) – with Andrew Palmer
To Stop a Tyrant: The Power of Followers (https://www.podbean.com/eas/pb-y55y3-...) with Ira Chaleff

For daily wisdom from our guests, be sure to follow us on LinkedIn (  / innovativeleadershipinsitute  ) .

RESOURCES:  
Weber Shandwick’s website has a wealth of information at https://webershandwick.com/.

Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here (https://www.linkedin.com/build-relati...) . 

Maureen’s latest book is Innovative Leadership & Followership in the Age of AI (https://www.innovativeleadershipfield...) . You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8. The audiobook version is now available at  https://amzn.to/4dTCleZ.

Her other 10 books are available on Amazon here (https://amzn.to/3C4eSX0) . 
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OUR PODCAST TEAM:  
Host & Executive Producer: Maureen Metcalf
Editor & Executive Producer: Dan Mushalko
Graphics Editor: Stacia Rogan
Booking Producer: Jenna Reik
Sponsorship Sales: Kristine Gross
Theme Music by Pavel Bekirov from Pixabay.

CONNECT WITH US: 
LinkedIn: https://bit.ly/ILI-LinkedIn2 
Website: InnovativeLeadershipInstitute.com (https://www.innovativeleadershipinsti...)  

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About Our Guest:  
Susan Howe is Chief Executive Officer of The Weber Shandwick Collective (TWSC), the leading earned-first strategic communications and consulting network spanning 60+ global markets. Under her leadership, TWSC serves Fortune 500 companies across every major industry sector, earning coveted recognition such as PRWeek’s Global Agency of the Year and PRovoke’s Global Agency of the Decade, as well as being named to Ad Age’s Agency A-list and Fast Company’s Most Innovative Companies. TWSC has 225+ Cannes Lions and counting.

With more than two decades of leadership at TWSC, Susan has been a key driver of its growth in her roles as President, Chief Growth Officer and Chief Collaboration Officer, overseeing global operations and fostering collaboration across regions and practices.

As a passionate advocate for inclusion and women in business, Susan is a member of Fortune’s Most Powerful Women community. She also serves on the boards of the Sheppard Pratt Foundation and the Northwestern Alumni Association. Susan is a graduate of Northwestern’s Medill School of Journalism and was recently inducted into the Medill Hall of Achievement, the highest honor awarded to Medill graduates.