Why Brand Channels FAIL on YouTube (And How to Fix It)

Most brands FAIL on YouTube—not because they don’t try, but because they’re doing it all wrong.

A few weeks ago, we sat down with Finn McKenty (creator of The Punk Rock MBA)—a marketing strategist who’s built YouTube channels with hundreds of thousands of subscribers. And he broke down, in brutal detail, why brands keep failing on YouTube.

Spoiler alert: It’s not because of bad production or low budgets. It’s because most businesses completely misunderstand how YouTube actually works.

In this video, you’ll learn:
✅ Why corporate-style videos and sales-driven content don’t work on YouTube
✅ The #1 mindset shift your brand needs to succeed on the platform
✅ How to package your expertise into content that people actually want to watch
✅ The difference between personality-driven vs. topic-driven channels
✅ Why YouTube doesn’t reward effort—it rewards engagement

By the end of this video, you’ll have a clearer idea of the strategy needed to start making YouTube work for your business—without wasting time or money on the wrong approach.

🗞️ Read more about this topic on The Brag: https://humbleandbrag.com/blog/youtub...

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🥷 The Who / What / Why of Humble&Brag?! 🥷

Humble&Brag are a creative marketing studio based out of Berlin. 🇩🇪

Made up of co-founders Ed Wood and Calum Russell - We are experts in Social Video.

We grow brands by growing their presence on YouTube, managing the entire channel growth process independently, or stepping in to assist with any single step, whether research, strategy, production, distribution, tracking, or analytics.

We believe businesses with good ideas fail to scale because they don’t have the knowhow or the resources to develop dynamic and impactful marketing which builds connections to their prospects.

✨ This is the problem we’re here to solve. ✨

Humble&Brag focus on start-ups and scale-ups who don’t possess the resources or the expertise to produce and grow through video.

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   • How a YouTube channel can GROW Your Busine...