The Campfire Launch: Fix B2B Product Failure & Ignite Growth! 🔥

Why do half of B2B product launches fall short?






B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.






Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.






Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.






What you’ll learn:






Why most B2B product launches fail and what to avoid.


The Campfire Model framework for building sustained momentum and engagement.


Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.


Strategies for achieving lasting commercial impact beyond the initial product buzz.


Follow Mikkel Bach-Andersen on LinkedIn:   / mikkel-bach-andersen-38b5b32  


Follow Steffen Hedebrandt on LinkedIn:   / steffenhedebrandt  


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.






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