Google Ads Performance Max Campaigns

Google Ads Performance Max campaigns will begin rolling out to all accounts in November 2021. This new campaign type allows advertisers to blend targeting strategies from video, search, display, and others all in one campaign. In this video, we give you an overview of Performance Max campaigns, show you how to set up a new Performance Max campaign, and show you the reporting abilities for this new campaign type.

0:31 - Overview of Google Ads Performance Max Campaigns
2:19 - How Performance Max Campaigns Are Shown in Google Ads
3:00 - Campaign Objectives that Work with Performance Max Campaigns
3:25 - Choosing the Associated Conversion Goals
4:27 - Bidding and Budget Settings for Performance Max Campaigns
6:42 - Adjusting Performance Max Campaign Settings
7:49 - Final URL Expansion Overview and Implications
10:13 - Creating Asset Groups in Performance Max Campaigns
15:18 - How Audience Signals Work
16:29 - Create an Audience Signal in Performance Max
20:57 - Ad Extension Set Up Overview
22:11 - Reporting Insights Performance Max Campaigns Offer
23:51 - Ad Extension Reporting Limitations
24:49 - Asset Group Reporting in Performance Max Campaigns
25:59 - Insights Tab and Reporting for Performance Max Campaigns

#googleperformancemax #googleadsperformancemax
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