What AI Search Means for Tax & Accounting Firms Heading Into 2026

AI-powered search is changing how people find tax and accounting professionals — and the 2026 tax law reset is about to expose which firms are ready… and which ones aren’t.

In this episode of The Growth Minded Accountant, Lee Reams and Rebekah Barton break down two massive shifts happening at the same time:

🔹 How AI search tools like Google SGE and ChatGPT are collapsing visibility for generic tax and accounting websites
🔹 Why the 2026 tax reset (post-TCJA sunset) creates a once-in-a-decade advisory opportunity
🔹 What “being discoverable” actually means in an AI-first search world
🔹 Why narrative, authority, and clarity now matter more than keywords or templates
🔹 How firms can move from compliance-only work to higher-value advisory — without adding headcount

This isn’t about marketing hype or chasing trends.
It’s about understanding how discovery, trust, and firm growth now work — and how to position your firm to win heading into 2026.

If you’re a CPA, EA, or tax professional wondering how AI will impact visibility, client acquisition, pricing power, and advisory growth, this conversation is for you.

Cookie cutter is dead. Narrative wins. Advisory wins. Identity wins.

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