Clay Christensen: The Jobs to be Done Theory

Ready to maximize your presence in the market by understanding your prospects' Jobs To Be Done? Watch the full lesson: https://clickhubspot.com/rpy

What is the "Job" of a McDonald's milkshake? That's what Harvard Business School professor and disruptive innovation expert Clayton Christensen asked when McDonald's approached him looking to innovate on their milkshake product line. By uncovering the Jobs to be done by a McDonald's milkshake, they realized that the market for milkshakes was actually seven times larger than they had thought.

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