Can advertising save the world? | Jeff Rosenblum | TEDxLaSierraUniversity

Jeff Rosenblum is a pioneer, a disruptor, an innovator and an admitted pain in the rear end.

Widely regarded as one of the leading innovators in the field of digital marketing, Jeff has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.

Jeff recently completed The Naked Brand, a documentary film about the future of advertising. It reveals the surprising story about the industry's ability to help save the planet one small step at a time. He traveled the world to interview industry visionaries, scientists, authors and CEOs while creating the film, which premiered internationally in June 2012.

As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for such leading brands as Capital One, General Mills, The NFL and Suzuki Motorcycles.

As an industry thought leader, Jeff regularly contributes to Ad Age and iMedia Connection, and has been featured in Newsweek Magazine and on Bloomberg TV. He presents at industry conferences, including iMedia, IAB, Shop.org, Webcom, Adweek and Game Changers. He has been a guest lecturer at NYU and The London Business School.

Every few years, Jeff likes to take on an insane challenge, which has led him to getting repeatedly punched in the face in the "Vermont Toughman Competition," jumping in the frozen Atlantic Ocean in the middle of winter to raise money for the Make a Wish Foundation, running an Olympic distance triathlon with no training, hiking to the bottom of the Grand Canyon where he decided to start an advertising agency despite never even being in one, and making a documentary despite never having watched one in its entirety.

Jeff is on the Advisory Board for the New York Chapter of the Make a Wish Foundation. Over the past few years, he has led initiatives to use digital marketing to help the Foundation raise millions of dollars online. He lives in New York City with his wife and two kids. Jeff is taking his family to Nepal this year to build a school and is currently soliciting ideas for his next insane challenge on Twitter: @jrquestus

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